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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

A lot of what I do in my worklife involves helping people to be creative. This is a review from my Favorite Books list; the link from which will be also on the Books Page. Writer Kirby Ferguson has summarized a 1965 book called A Technique for Producing Ideas, a method intended to produce new ideas eureka-style. A Technique for Producing Ideas (McGraw-Hill Advertising · Buy From Amazon. And there's a process to make more brilliant ideas happen… Way back in 1944, James Webb Young outlined a technique for producing ideas. *** “[Ideas] appear just as suddenly above the surface of the mind — and with that same air of magic and unaccountability. Entitled “A Technique for Producing Ideas,” it was written by an advertising executive named James Young over 50 years ago. This encounter led to Young creating a little book called A Technique for Producing Ideas. In the eleventh installment of our 52n52 book review series, "A Technique for Producing Ideas" is summarized and celebrated. I think that is why once a year or so I reread a book by James Webb Young entitled “A Technique for Producing Ideas”. Well, that idea actually came out of somewhere. It goes something like this: 1. Offers a step-by-step technique for sparking breakthrough creativity in advertising – or any field. From "A Technique for Producing Ideas" by James Webb Young Two Principles. So, they came to the successful James Young for ideas on how to get ideas.